Hello, I’m Anastasiia Polubynska.

Hi, I’m Anastasiia, a Product UI/UX Designer. With my background in graphic, digital and UX design and with 8 years of experience, I am a strong advocate of clean, simple and high quality design capable to tackle human behaviour challenges in modern UI. I enjoy blending emotions and pragmatic thinking into my work always focused to deliver highest standard results even under tight deadlines. I also build my own products, BeatScope and BeatSEOAutomation.

Projects

BeatScope – Mobile

Founder · product design, UX/UI, project lead

BeatScope is a social music and event discovery app, live on the App Store. Instead of moving between event listings, social networks and messaging apps, people open one map. It shows who nearby is listening to what, which events are on, and how to reach the people and hosts behind them. View case study

Heritage+ – TV

UX Designer, built on the MwareTV platform

Heritage+ is a TV streaming app for live channels and catch-up, built on the MwareTV platform. The designs cover the full living-room experience: home, channels, the programme guide, programme details, the player and its channel list, the library with cloud recordings, search and settings. View case study

Ekkl – TV, Web, Mobile, Tablet

UX Designer, built on the MwareTV platform

Ekkl is a family streaming service built on the MwareTV platform, on TV, the web, mobile and tablet. It offers movies, series and podcasts behind personal profiles, including a Kids profile with its own home. It also has "Rhythm", a guided devotional player that moves through steps such as Still, Word and Declare, with a choice of voice. View case study

XTV Ultra – TV, Tablet, Mobile, Web

UX Designer

XTV Ultra is an IPTV player. Users bring their own playlist (M3U), and the app turns it into live TV with a programme guide, catch-up, movies and series, with profiles, downloads and a premium plan. The project covers the apps for TV, tablet and phone and the product's website. View case study

Mind Joy – Mobile

Product Designer

Mind Joy is a mental health app for people in midlife, from a UK start-up, combining AI tools with evidence-based support. It offers personalised guidance, a way to track emotional wellbeing, and access to professional coaches. It starts by asking what brings someone to the app, such as burnout, career crossroads, health, parenting, feeling invisible, identity or grief, and shapes the experience around the answer. View case study

MwareTV – TV, Web, Mobile, Tablet

Product Designer

MwareTV is an OTT platform that brings video, audio and live TV together in one service, across multiple platforms. These designs are for MwareTV's own app, available on every platform (TV, web, mobile and tablet), with live TV, movies, series, podcasts, audiobooks, music, radio, games and more, plus mixed playlists, vertical short video, renting and buying, credits and an AI assistant. The same platform powers the Heritage+, Ekkl, Azteca and Claro Video apps in this portfolio. View case study

MwareMusic – TV, Web, Mobile, Tablet

Product Designer

MwareMusic is a music streaming app available on every platform (TV, web, mobile and tablet): a home of playlists and podcasts, album and artist pages, and a player with lyrics, a karaoke mode and auto-mix, which blends one song into the next. View case study

TV Azteca – TV, Tablet, Mobile, Web

UX Designer, built on the MwareTV platform

TV Azteca en vivo is a Spanish-language streaming app with live channels, movies, series, music, podcasts, courses, shorts, audiobooks and radio, built on the MwareTV platform. These four screens show the same home on a TV, the web, a tablet and a phone. View case study

Claro Video – TV, Web, Mobile, Tablet

UX Designer, built on the MwareTV platform

Claro Video is a streaming app available on every platform (TV, web, mobile and tablet), with multiple content types, including movies, series, podcasts and live channels. It is built on the MwareTV platform. The screens here show the TV and mobile apps, including a Kids home and a channel guide. View case study

Umaxx first-time setup – TV

UX Designer

The first-time setup (FTI) for Umaxx TV devices: what someone sees the first time they switch the box on. It covers choosing a language, pairing the remote, choosing Wi-Fi or Ethernet, connecting, and recovering when something goes wrong. The full flow is 76 screens, including the focus, back and skip state of each step. View case study

CarYou – Mobile

UX Designer

CarYou keeps everything about a person's cars in one place: the garage, each car's specifications, technical inspection, service history and spending, and the parts that were fitted, searchable by manufacturer code. It comes in a light and a dark theme. View case study

Flexn Studio – Desktop, Web

Product Designer

Flexn Studio is the IDE of Flexn, a unified development platform for building apps for mobile, web, TVs, wearables, consoles and more ("Bootstrap, Develop, Release"). In Studio, teams start projects from ready-made templates and run their builds on their own machine or in Flexn's cloud. View case study

Earlier work

  • Sport1 TV on TV, desktop and phone

    Sport1 TV – TV, Web, Mobile

    UX Designer, 2 boards

    A sports streaming service on TV, web and mobile, with live events and highlights rails.

  • VSKN app screens: balance, cashback chart, orders, payments, PIN login

    VSKN – Mobile

    UX Designer

    A customer app for a business account, with balance, cashback, orders, payments and messages.

  • AKW app screens: line overview, task statuses, timers and a test result chart

    AKW – Mobile

    UX Designer

    A shop-floor app for production lines, with task status, timers for breaks and repairs, and quick knowledge checks.

  • Logistics app: driver menu, sync with server, expenses and orders

    Logistics app – Mobile

    UX Designer

    A mobile app for drivers, covering trips, expenses and orders, with sync to the office.

  • Café ordering app on two tablets

    Koleshanka café – Tablet

    UX Designer

    A tablet ordering screen for a café, with a menu by category and items with prices.

  • Furniture shop app screens

    Furniture shop app – Mobile

    UX Designer

    A shopping app for a furniture store, with a catalogue and an account.

  • Messaging app on laptop, tablet, phone and watch

    Messaging app template – Web, Tablet, Mobile

    UX Designer

    A messaging app template for desktop, tablet, phone and watch.

  • Music app on laptop, TV, tablet, phone and watch with lyrics

    Music app template – Web, Tablet, Mobile

    UX Designer

    A music player template for desktop, tablet, phone and watch, with lyrics.

Some projects can’t be shown here because they’re under NDA.

Websites & Web Platforms

BeatSEOAutomation – Web

Co-founder · product design, UX/UI, project lead

BeatSEOAutomation writes SEO articles for a business every day. It researches keywords, competitors and the client's own site, drafts the posts, and then waits: the client approves each post, or edits it first, and the service publishes it to WordPress or the client's own site. The articles are written to rank on Google and to be cited by AI assistants. View case study

VibeView – Web

Product Designer

VibeView is a web platform for running and testing mobile apps on remote devices in the browser. The dashboard brings together the device sandbox, session history, reports and settings, including API tokens, audit events, billing, team management and session defaults. View case study

Adelin – Web, Mobile

Product Designer

Adelin lets creators build their own streaming app by describing it. A prompt such as "Create a video library for all my streaming videos" becomes an app for TV, mobile and the web, with features like video on demand, live streaming and recording, multiple languages, series and seasons, podcasts, music, playlists, payments, analytics, user management, email marketing and push notifications. The project covers the product website, its mobile version and the app's home screen. View case study

The Cloud of Media – Web, Mobile

Product Designer

The Cloud of Media stores and manages metadata for movies, series and live TV: titles, descriptions, cast, genres, seasons, images and programme guides. The project covers the product website, with a page for each kind of metadata, and the dashboard where the data is browsed. View case study

TraceItX – Web, TV, Mobile

UX Designer

TraceItX captures a native screenshot, the console and network state, and the trail of screens that led to a bug, then sends the report to a webhook or a dashboard. On its website, I updated the images that show the "Report a bug" overlay on every supported platform, and reworked the home page's structure and logic. View case study

Pure Youth – Web

Product Designer

Pure Youth is a skincare brand selling online. The website introduces the brand and its ingredients, presents each product, and lets people buy without leaving the page they are on. View case study

ScriptX – Web, Mobile

Product Designer

ScriptX is a software studio that builds apps for smart TVs, media players, computers, phones and game consoles. Its website explains what the studio does and for which platforms, and presents its products, including XTV Ultra, XTV OTT and The Cloud of Media. View case study

ReNative – Web

UX Designer

ReNative is an open-source development platform from Flexn for bootstrapping, developing and deploying apps for mobile, web, TVs, desktops, consoles, wearables and more from one development environment. Its website, renative.org, introduces the platform one capability at a time and leads developers into the docs. View case study

Earlier work

  • Flexn features and start learning pages

    Flexn – Web

    UX Designer, 4 boards

    Website pages for a developer-tools company and its products Create and Seals.

  • Krimi Rausch landing page with free trial

    Krimi Rausch – Web

    UX Designer

    A landing page for a German crime-series streaming subscription.

  • Vector Sirius website on a laptop

    Vector Sirius – Web

    UX Designer

    Company website for Vector Sirius.

  • Streaming template with trending, documentaries and cartoons rails

    Streaming web templates – Web

    UX Designer, 2 boards

    Two web templates for a streaming platform, with browsing rails and a title page.

  • Travel site with search, top destinations and popular places

    Travel booking site – Web

    UX Designer

    A travel website for searching stays, flights and tours.

  • Animal blog template featuring a sloth

    Animal blog template – Web

    UX Designer

    An editorial blog template about animals.

Logos & Branding

Icon sets

Some projects can’t be shown here because they’re under NDA.

Marketing & Advertising

About

I'm a product UI/UX designer with eight years of experience designing mobile apps, websites and TV and streaming interfaces for start-ups and product companies. I cover the whole process, from UX research, information architecture and user flows to wireframes, prototypes, design systems and final UI, and I work closely with developers in agile teams. A background in graphic design, branding and motion means I also make the logos and marketing around a product.

Based in Spain. Open to remote work or relocation.

Experience

  • UI/UX Designer, MwareTV2024–now
  • Product UI/UX Designer, ScriptX2024–now
  • UX Design Specialist, Mind Joy2025
  • Web Design Specialist, Pure Youth2025
  • Product UI/UX Designer, Flexn2021–24
  • UI/UX Designer, React Seals2021–22
  • Freelance UI/UX Designer2020–21
  • UI/UX and Graphic Designer, Vector Sirius2019–20
  • Freelance Graphic Designer2018–19

Own products

  • Founder, BeatScope2025–now
  • Co-founder, BeatSEOAutomation2026–now

Skills

  • UX research and usability testing
  • Information architecture and user flows
  • Wireframes and prototypes
  • Interaction design
  • Design systems and style guides
  • Mobile apps (iOS and Android)
  • Web and responsive design
  • TV and Smart TV design
  • Branding, logos and icons
  • Motion design and video editing

Tools

Figma, Sketch, Adobe XD, Zeplin, Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut Pro, VS Code

Languages

  • UkrainianNative
  • RussianNative
  • EnglishProfessional
  • SpanishLimited